Digital strategy and advisory services in Sydney and Melbourne

We provide digital strategy and advisory services for small to medium businesses in Sydney and Melbourne who want clearer direction, stronger online performance, and better return from their digital investment.

We work as your dedicated digital advisor, supporting your business with strategic guidance across websites, online search, marketing technology, and growth strategy.
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What digital strategy advisory means for your business

Practical guidance, not agency noise.

Digital advisory is about helping business owners navigate the complexity of digital without being sold tactics that do not align with real business goals.

While you focus on running your business, we focus on understanding your digital landscape, identifying opportunities for growth, and guiding decisions across your website, SEO, paid search, and supporting technology.

We translate complex digital performance into clear, actionable advice you can trust.

Oliver Wales
Founder of Waypoint Advisory
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Showcasing one of our clients, Bugherd - SEO work.

Dedicated support to grow your business online

Your in-house digital advisor, without the overheadWe act as an extension of your leadership team, providing ongoing support for business and digital strategy.

This includes website performance and user experience, online search strategy across SEO and AI-driven platforms, marketing channel prioritisation, and digital capability uplift.

For Sydney and Melbourne businesses who want more than execution, we provide clarity, accountability, and momentum.

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23%

Digitally mature companies are 23% more profitable than their less mature peers.

64%

Digital-first companies are 64% more likely to achieve their business goals than their peers.

A team of digital advisors
Retainer
budget remaining
Allocated resource
65%
$2,150 Budget

Digital insights & articles

Explore expert insights and actionable articles to drive your digital strategy forward.

October 7, 2024

How an online booking system can boost a dental practice’s revenue (HealthEngine, HotDoc, and Acuity Scheduling)

October 7, 2024

Maximising revenue from your existing clients: A guide for digital agencies

October 1, 2024

How to enable your sales team to find better organic SEO market insights to increase close rates

September 23, 2024

Increasing revenue with the power of SEO: How to boost sales and unlock revenue

October 2, 2024

How SEO can drive growth for a Sydney or Melbourne based business

October 2, 2024

The benefits of a digital advisor for small and medium-sized businesses in Australia

What does SEO actually involve?

SEO is about building a website and online presence that search engines trust and customers understand. Strong SEO brings together multiple disciplines that work in combination to support long-term growth. We focus on the areas that have the greatest impact on visibility, authority, and conversion.

On-page optimisation and growth strategy

We optimise your most important pages so they clearly communicate what your business offers and align with real search intent. Every on-page improvement is tied back to business growth, not just keywords or rankings.

Improving your digital strategy and operations

A healthy website underpins strong SEO. We improve site speed, accessibility, and crawlability, resolving technical issues that limit visibility and ensuring your site can scale as your business grows.

Data-driven decisions, not gut feel

Authority plays a major role in search performance. We build trust through a quality-first backlink and citation strategy, strengthening credibility while actively protecting your site from low-quality links.

A trusted extension of your team

We guide content publishing that supports your services, answers customer questions, and builds topical authority. Content is treated as a long-term growth asset, not a volume exercise.

Think of us as your own in-house digital team

We help business owners translate complex digital marketing challenges into simple actionable decisions to create better web experiences or to spend their marketing investments more wisely.

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A profile photo of Oliver Wales
A profile photo of Richy Vong
A profile photo of Richy Vong

Frequently asked questions?

Performance Marketing (SEO and PPC)
Digital Advisory
Web Design and Development
Plug-and-Play Support for Digital Agencies

How can SEO and PPC campaigns improve my brand’s visibility?

SEO and PPC campaigns work together to increase your brand’s visibility by targeting potential customers searching for your products or services. SEO improves your organic search rankings, while PPC helps you reach audiences with paid ads, driving more traffic to your website.

What makes your performance marketing (SEO and PPC) services different?

Our performance marketing services focus on delivering measurable results. We use data-driven strategies to optimise SEO and PPC campaigns, ensuring they drive high-quality traffic, increase conversions, and generate a strong return on investment (ROI) for your business.

How do you measure the success of SEO and PPC campaigns?

We measure the success of SEO and PPC campaigns through key performance indicators (KPIs) such as search engine rankings, click-through rates (CTR), conversion rates, and overall return on investment (ROI). Regular reporting ensures transparency and tracks progress towards your business goals.

What is a digital advisory service, and how does it benefit my business?

A digital advisory service provides expert guidance to help businesses make informed decisions on digital strategies, improve sales processes, and enhance their marketing efforts. We offer tailored solutions that drive revenue growth, improve operational efficiency, and maximise customer engagement.

How can digital advisory services improve my marketing and sales strategies?

Our digital advisory services focus on refining your sales processes, optimising pre-sales strategies, and improving proposal quality. We provide data-driven insights to help you make informed decisions, ultimately boosting your marketing effectiveness and sales performance.

What should I expect when working with a digital advisory partner?

When partnering with a digital advisor, you can expect strategic guidance tailored to your business needs. We offer comprehensive support, helping you with SEO, paid search, and digital campaigns that drive customer engagement, enhance brand visibility, and grow revenue.

How does a full-service digital agency approach web design and development?

As a full-service digital agency, we handle everything from concept to execution. Our web design and development services create visually appealing, user-friendly websites that are optimised for search engines and designed to enhance user experience, increase traffic, and drive conversions.

Why is web design important for my business’s online success?

A well-designed website acts as the foundation of your online presence. It not only enhances your brand’s credibility but also improves user experience, boosts engagement, and encourages conversions, which are all essential for growing your business and revenue.

What web design services do you offer for small and medium businesses?

We offer a full range of web design services, including custom website development, responsive design, eCommerce solutions, and SEO optimisation. Our team creates websites that are tailored to your business needs, ensuring they perform well and generate leads.

How can your plug-and-play design services support other digital agencies?

We offer flexible, on-demand design services for digital agencies, helping you create high-quality campaign assets, banners, and visuals. Our team seamlessly integrates with your workflow to provide fast and efficient support, ensuring you can meet tight deadlines without compromising on quality.

What overflow UX/UI design support do you offer for agencies?

We provide overflow UX/UI design support for agencies that need additional resources to handle large or complex projects. Our experienced designers step in to support your team, ensuring smooth project delivery and maintaining the high standards your clients expect.

How does your Webflow development support work for agencies?

Yes, we offer a free trial period for our SaaS product. You can sign up for the trial oWe offer Webflow development support for agencies that need extra capacity. Whether it's building new pages, optimising existing websites, or managing updates, our Webflow experts provide seamless integration, ensuring fast turnaround times and top-notch execution without disrupting your workflow.n our website and explore the features and functionality of our product before making a purchasing decision.

What people say

Oliver and the team at Waypoint have been highly supportive of our needs - a Webflow design & development resource on hand we couldn't live without.

Our new website made by the team at Waypoint ticks all the boxes for us. It's engaging and easy to navigate. We're very pleased with the result.

We're more than happy with our new Webflow design refresh - our website is now fully aligned with our brand and our user experience feels much better.

Speak to our team today.

We're here to help you and your team improve sales and marketing through strategy and great user experience design.
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